Effect of Cinema
Since its beginning with the film ‘Raja Harish Chandra’ (1913), the cinema has remained the most powerful media for mass communication in India. Cinema has the ability to combine entertainment with the communication of ideas. It has the potential appeal for its audience. It certainly leaves other media far behind in making such an appeal. As in literature, cinema has produced much which touches the innermost layers of man. It mirrors the episodes in such a manner that leaves an impact on the coming generations. Cinema presents an image of the society in which it is born and the hopes, aspirations, frustration, and contradictions present in any given social order.
There are variable views about the effects of cinema. Producers and financiers consider it a tempting and lucrative business. For actors and actresses, it is a means to earn money and popularity among the masses. The director, story-writer, songwriter, and cinematographer take it as artwork. To some, it is an audio-visual translation of literature and has its own message. As for the government, it is a potential source of revenue and employment. For the majority of cinema-goers, it is nothing but a cheap and interesting form of entertainment and pastime. Whatever may be the reason, cinema has occupied a major share of the market for its cine lovers.
In the present era, cinema is getting replaced by small-screen productions. Televised serials and programs are replacing the craze. They advertise and earn revenue for the industry. Thus films telecast has become a source of further income for the industry and trade. !
Man has instincts, different thoughts flow which leaves an effect on the mind. The person laughs at the films and tears with them. Scenes of Shaheed Bhagat Singh’, a film by Raj Kumar Santoshi and Manoj Goswami makes people national-minded and sentimentally involved in the film show. The film dialogues are occupying places in our real life. Dialogues of Mughal e Azam found a place in the normal interaction of people for a long time. People talked and walked like Prithvi Raj, the great king Akbar. In the same way, plays by Agha Hashat and Devdas by Sharat Chandra left a deep impact on the masses. In the same way, the film ‘Sholey created an impending effect on so many.
It is always good and well-groomed to see good subjects on cinema. They have a very positive and long-lasting effect on the minds whereas cheap and shabby movies affect the tender minds of the audience very badly. There is a general feeling that present-day crimes are all due to the effects of cinema. Besides open and demonstrative subjects throw tarnished messages. They spoil our culture and society. Cinema and T.V. badly affect the health of the youngsters. They neglect studies and physical games to spend more time on this entertainment. School-going children and society children fail to make use of good impacts and are influenced by the bad part of the programs on the air.
The motive is not to discard cinema or T.V. telecasts so easily. The desirable act will be to be selective and choosy for programs. Good movies should be seen by the students. The movie or T.V. shows should be very much restricted and for a fixed time.
