Hamburgers are a reasonably recent creation; they were only become mainstream in the early twentieth century. In 1916, the first hamburger chain was created by J. Walter Anderson. At his Witchita, Kansas, USA store he sold hamburgers for five cents which also came with fries and colas. White castle was a thriving business, but it and other fast food chains did not become really popular until after World War H. In 1948 on a tennis court in San Berdino, California, two brothers by the names of Richard and Maurice chalked out the design for a new kind of fast food place from their point of view. Ideas that would help to decide exactly what went into their operation might have been making their business as efficient as possible, and they did this by reducing expenses which would in turn allow them to sell their hamburgers at a much lower price than their competitors. These ideas were supposed to have not only help with lowering prices, but the idea behind the lowering of the prices was to increase the number of customers, which would in turn allow them to have a higher profit margin by selling in high volumes. This combined with another marketing strategy of only selling a few items were very vital keys to their success.